Our Story

A Better Way to Becoming a Mama

Becoming a mom is daunting. While you're trying to juggle work, relationships and a body that is changing by the minute, it can be hard to sift through the internet and find reliable information. You know it's important to learn about pregnancy, birth and postpartum so you can feel prepared for motherhood. And you've heard that prenatal classes can help.

But they seem confusing. With so many different classes available, it can be hard to know which options are best for you. All the latest birth trends can feel impossible to keep up with, and trying to find trustworthy information can feel overwhelming. You're looking for birth information that is simple to understand, easy to implement and adaptable to your busy schedule- without feeling like you need to be a doctor to understand.

Searching for your Village?

We felt exactly the same way. We saw the inaccurate and dangerous advice being handed out on social media and by unqualified people in the industry and it motivated us to create something better. We know how a positive birth and postpartum impacts the rest of a person's life and we believe that everyone deserves to have one.

Our approach to a positive birth is simple. We know you want easy to digest information, at your convenience, without spending a bunch of money.

So we're committed to creating and delivering the best prenatal and postpartum products, infused with evidence-based information. With digital downloads, online programs and a safe community to find your virtual village, we strive to give you everything you need to be the best mom ever. No sitting on the floor, practicing breathing with a room full of strangers, no asking sensitive questions in a group, no leaving the hospital with a newborn and nowhere to ask for help.

Our Promise

Being a good mom is important to you, so it's important to us, too. We're serious about creating the highest quality prenatal and postpartum products, backed with evidence and followed up with the peer support every new mom needs.

Since 1996, we've been supporting new moms with the same integrity and compassion that we'd want for ourselves and our loved ones. We know you're trusting us with the health and wellness of you and your baby, so we are impeccable with the information we provide. And we're dedicated to educate, inspire and support you with every product we make.

Our products are all made by a nurse, doula and Lamaze teacher with over 25 years of experience and four kids of her own. We believe that becomimg a mama is an integrative process and we pledge to create a world where moms feel physically and emotionally supported as they do the hardest job on the planet.

  • Making Motherhood Positive

    We believe that providing women with prenatal education and support empowers them to be happier moms.

  • Obsessed with 'Keeping it Real'

    We're committed to uplifting moms. To us, that means being honest and inspirational in our products and services.

  • Innovating to Support Moms

    We're constantly listening to our valued users to continue to create the safest, non-judgemental online spaces possible.